Today, I am attending a Design Conference for class, starting at 9am and ending at 2pm.
Interdisciplinary Interactive Design Conference
First Speaker: Todd Miller
From: Williamsport, PA
- PBS
- There for the first launch of Telletubbies
- PETS.com
- Is this going to be around for a while?
- Insight (or Inside) Interactive
- There for the first episode launch of South Park
3 Things He Learned
1) There is no clear path to what you want to do.
2) If you work really hard and are kind, amazing things will happen.
3) Nobody knows what's best for you. Only you know.
Wawa
- 200 years American business
- 87% of people now compare their experiences to the likes of Netflix, Hulu, Amazon, etc.
- Competitors are making investments in digital technology because of future growth.
- Mobile first
- They got a football player from the Eagles to act as an employee at Wawa.
- Used their relationship with the Eagles to promote their coffee.
Fan Engagement
- Twitter, Snapchat, Facebook, etc.
- Made Wawa emojis.
(Idea: Sheetz emojis!)
Contact
- @TODDMILLER
- TODDMILLER@WAWA.COM
- WWW.WAWA.COM
_________________________________________________________________________
Second speakers: Christine and Phil
MODO
- Make and communicate meaning
(Life) Lessons In Design
1) Forget passion. Pursue curiosity.
2) Keep working at it.
- Keep producing work, even if it's little.
- Keep connecting with people.
PROVE THEM WRONG!
3) Risk delight.
- What does it mean?
- moved their office from major metropolitan cities to Lancaster.
4 Ways To Risk Delight
1) Figure out what's important to you.
2) Try new things.
3) Be strategic and be in the moment.
4) Be giving.
Sometimes, you have to fall before you fly.
__________________________________________________________________________
Third speaker: Doug
The Business of Being Right
- Most of us prefer to be shown how to do things over being told.
How Do We Convince Them To Change Their Logo?
Marking Pilot:
1) Think.
2) Launch.
3) Refine.
3 Ways To Start Using Research Right Now
1) Design Thinking
- 1 BM Design Thinking Field Guide - download: bit.ly/designthinking
2) Industry Reports
- Cost hundreds to thousands of dollars...
- but they have a lot of information
- Google search can help you find some
3) Spy Tools
Moat
- www.moat.com
- shows ads they have
SpyFu
- www.spyfu.com
- They've been using this research for the last 15 years.
Contact
- doug@inovat.com
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Fourth speaker: Bri
Sharing Knowledge
1) Set expectations.
2) Create an intention.
3) Hold space.
4) It's more than what we study.
5) You get what you put in.
Advice
1) You can't be everything to everyone.
2) It's okay not to know.
3) It's a two way street.
4) Again, meet them where they're at.
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